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This week's song is the Italian version of the "I scare you, don't I?" topic. The previous German and Spanish versions ended with dancing and a coming-together of the couple. This time it ends with a breakup. The coward—"the codardo"- finally gets into his car and leaves town.
Musically, however, it all proceeds in the most melodic and smooth way: it is the "cantautori italiani" pop-jazzy sound of performers like Paolo Conte and Lucio Dalla. I was also not shy about applying cliché Italian images in the accompanying video. This is POP! So why not?
I am familiar with the Italian language only on a superficial "pop and tourism" level. I also never spent much thought on how Italian relates to music in comparison to other languages. Now, I am blown away. Italian is so smooth. It leans into harmonies in the most natural way.
On a more technical level, for the first time I worked with the AI image system #ideogram.ai. Its selling point is the incorporation of text into images. To the layman, that may not sound too special. But beware. If you start out working with generic AI for image and video generation, you will notice immediately: these systems treat any symbols as bits and pixels. It is really hard to AI-generate a video where a math teacher writes "1+1=..." on a blackboard. Since image AI has no inherent understanding of arithmetic. It may calculate a 99% likelihood that the image "1+1=" can be panned to the right with an image of "2." But that's about it.
The same holds true for the usage of text in images and videos. Even if you make the line "Ti faccio paura, vero?" an explicit part of your prompt. It barely survives the generation run.
This video became a test drive for the new software tool. I decided to poke in lines of my lyrics. Not arbitrarily, but as part of the narrative of the song. Result: Ideogram is much better than #midjourny in this. But still not perfect. I also learned that in the next step, when you try to animate the image, the video AI is most likely chewing up your arithmetic again.
Nevertheless, I had the greatest fun creating this video. I fell in love with both my actors! That finally makes me a complete AI fool !
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